Across Europe, Taxify, the continent’s leading on-demand transportation platform, changed its name to Bolt and introduced a new logo a few weeks ago. However, the platform was yet to effect the name and logo change in Uganda, where it spread its wings three years ago.
Until yesterday evening, when Taxify Uganda officially became Bolt Uganda, complete with a new logo. At an event held at Skyz Hotel Naguru, the Bolt Uganda top brass was in the house, as were a few celebrities and social media influencers, to officially launch the company into a new chapter under the new name and logo.
A message from Markus Villig, CEO and co-founder of Bolt, indicated that the re-branding of the former Taxify is being gradually rolled out across Bolt’s global markets over several weeks. He also indicated that Bolt users not need to take any action as the app (on their mobile phones) is going to update automatically.
At the re-branding, the Bolt Uganda CEO said that the platform remains focused on making urban travel easier, quicker and more reliable.
The Ugandan CEO echoed the words of the global CEO and co-founder: “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name. While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric.”
Estonian-born tech company Bolt now serves 25 million customers in over 30 countries globally, and has grown to become a market leader in Europe and Africa. It was also the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of European cities.