Minute Maid, a juice brand under Coca-Cola, is conducting ‘surprise’ activations at various universities in Uganda. The ongoing campaign, dubbed ‘The Minute Maid Refresh Surprise,’ has visited Kampala University Ggaba Campus, Ndejje University Bombo, Uganda Martyrs University Nkozi, YMCA Buwambo campus, YMCA Wandegeya campus, IUEA Kansanga, and Makerere Business School, engaging over 5,000 students in exciting promotional activities and offering them prizes.
These activations aim to provide students with the ultimate Minute Maid Refresh experience, fostering connections and building a vibrant community through entertaining and fun-filled activities featuring comedians Madrat & Chiko, artists like Vinka, and City Bus rides.
Since its establishment in 1946, the product line has expanded to include refreshing flavors like Apple, Mango, and Orange. These variants are available at an affordable price range of Shs1,000 to Shs1,500, making them suitable for all meal times.
Arthur Akankwasa, Senior Franchise Manager at The Coca-Cola Company, emphasizes the brand’s commitment to connecting with consumers in their comfort zones: “Our products are crafted with fresh fruits to meet the sensory demands of our customers, inspiring feelings of vitality and infusing new energy into their lives.”
He further explains, “Drinking Minute Maid is more than just a taste sensation; it’s about hydration, nourishment, indulgence, and beyond. The experience of enjoying Minute Maid makes people feel alive, aligning perfectly with our brand mission to invigorate anyone, anywhere, and at any time.”
The next anticipated stop for the activations will be at St. Lawrence University, Ndejje University, Gulu University, Kampala International University – Ishaka, and UTC Bushenyi.