For the second consecutive year, all three Uganda Waragi brands – Premium, Pineapple, and Coconut – have clinched Gold Awards at the prestigious 2023 Monde Selection International Quality Awards. This adds to the brand’s history of twenty-five (25) quality awards.
Monde Selection stands as the sole Quality Institute that conducts an exhaustive evaluation of consumer products, providing impartial and objective assessments through collaboration with globally renowned experts in specific fields. The evaluation process encompasses up to 30 criteria, encompassing visual aspects (product presentation, colour, lightness, clarity, transparency, etc.), scent, taste, packaging, and more.
Uganda Waragi Premium, a product of Uganda Breweries Limited (UBL), claimed its initial Gold Monde Selection Award in 2010, making it the exclusive Ugandan spirit to receive this prestigious recognition.
Shalom Kaite, UBL’s Quality Manager, expressed, “We take immense pride in the fact that this 100% homegrown product is receiving the acknowledgement it truly merits, both domestically and internationally. Uganda Waragi symbolizes the highest quality of locally sourced ingredients, meticulously crafted by an exceptional team of brewers to deliver a drink of superior quality.”
Hillary Baguma, UBL’s Brand Manager Mainstream Spirits, remarked, “Winning this award once again serves as a testament to the extraordinary efforts invested in the creation and promotion of this exceptional product. Uganda Waragi, consistently offering exceptional taste, epitomizes the genuine and authentic Ugandan spirit.”
In 2020 and 2023, Uganda Breweries Limited (UBL) was also honoured with the International High-Quality Trophy for maintaining three consecutive years of high-level quality, achieving grand gold and gold awards.
Furthermore, in this year’s Monde Selection, Bell Lager, Tusker Lite, and Pilsner Lager received Silver Quality Awards.
Andrew Kilonzo, UBL’s Managing Director, emphasized, “Our mission as a business is to celebrate life while progressing with Uganda. Recognitions of this nature enable us to present the very best that Uganda has to offer on the global stage, showcasing our rich heritage spanning over 55 years, our commitment to manufacturing excellence, and our support for the socioeconomic transformation of local communities through the sourcing of local raw materials.”