Bell Lager, the official beer of Enjoyments has launched a beer festival dubbed, Obafest, which will celebrate East African cuisine, music, and culture this October.
ObaFest is being held under the joint East African OktobaFest experience – a beer festival spanning the East African countries of Kenya, Uganda, Tanzania, and South Sudan. In keeping with its tradition, ObaFest promises an unforgettable celebration of the region’s rich cultural tapestry. As East Africa’s biggest festival gears up for its 2023 edition, it remains committed to its core pillars: to position itself as a beacon of African optimism by highlighting East African culture through food, music, beer, and an unprecedented showcase of each participating country’s unique cultural identity.
With its roots firmly grounded in celebrating the essence of East Africa, the Bell ObaFest has a singular vision: to unite & inspire optimistic East Africans to raise a glass to our vibrant culture through beer, community & creativity.
The festival will work with partners: FlexiPay with special offers for payments; SafeBoda – who will ensure revellers travel safely to and from the festival at affordable costs; Light For The World – a disability-inclusive partner and Coca-Cola.
Speaking during the launch, Juliana Kagwa, the Corporate Relations Director at Uganda Breweries said in keeping with its tradition, ObaFest promises an unforgettable celebration of the region’s rich cultural tapestry.
“We are here to celebrate the vibrant tapestry of our region through the pillars of food, music, and the unique cultural identities of Kenya, Uganda, Tanzania, and South Sudan. Through the tantalizing array of cuisines that we will showcase, the eclectic music that will fill the air, and the colourful representations of each country’s heritage. We are committed to fostering a deeper understanding and appreciation of the diversity that makes East Africa so special,” Kagwa said.
A Feast for the Senses: Celebrating East African Culture
At the heart of the ObaFest EA experience is a celebration of East African cuisine, music, and culture. Festival-goers can anticipate a delectable journey through the region’s culinary treasures, with an array of food stalls serving up mouthwatering dishes reflecting the diverse tastes and flavours of East Africa. From aromatic Tanzanian spices to the fiery Ugandan rolex, there’s something to tantalize every palate.
The festival’s music lineup promises to be a harmonious fusion of traditional rhythms and contemporary beats, featuring artists from each participating country who will take the stage to showcase their unique sounds. Dance performances, art exhibitions, and fashion shows will further illuminate the rich cultural heritage of East Africa, offering attendees an immersive experience like no other.
Impact Across All Touchpoints
Bell ObaFest isn’t just about celebrating culture; it’s about creating a positive impact across various key touchpoints:
Beer: As the festival’s title sponsor, Bell Lager is dedicated to delivering a premium and authentic beer experience that perfectly complements the celebration of East African culture.
Food, Fashion & Art: By supporting young vendors and artists, the festival provides a platform for emerging talents to display their creations and culinary skills, fostering entrepreneurship and creativity.
Music & Dance: The festival’s diverse artist lineup, including emerging talents, promotes the region’s music and dance culture while giving artists a platform to shine.
Gaming: Enthusiasts can enjoy interactive gaming experiences that seamlessly blend technology with tradition, offering a unique perspective on East African culture.
Community Engagement and Sustainability Agenda
Bell ObaFest is deeply committed to making a positive impact on the communities it serves. In 2023, the festival takes pride in supporting young vendors, entrepreneurs, and artists, aiding them in gaining exposure and flourishing in their respective fields.
Moreover, Bell ObaFest is taking significant steps to reduce its environmental footprint. Initiatives such as waste management, recycling, and sustainable practices will be in place to ensure a greener and more responsible festival experience.
Join the Celebration
Bell ObaFest 2023 is poised to be a monumental celebration of East African culture, bringing people together to savour the region’s unique flavours, sounds, and traditions. Spanning Kenya, Uganda, Tanzania, and South Sudan, this event invites everyone to join in celebrating the beauty of their shared heritage.