Musicians Cindy and Sheebah Karungi have held a press conference announcing their upcoming musical battle at Victoria University in Kampala.
The press conference brought downtown Kampala to a standstill though it had Sheebah walk out prematurely. Many wondered why Victoria University is sponsoring the concert that will be held at Kololo Airstrip on September 15.
First off, musician Sheebah was in May appointed a brand ambassador for the university as a career ambassador to help students adapt to the challenges of the modern job market.
University Vice Chancellor Lawrence Muganga notes the power of such public figures in changing the mindset of their fans and how they are a vessel for community engagement.
“There is one thing we have understood in the education and transformation of the nation. The university should not solely serve the elite. A truly productive and meaningful educational institution must be deeply rooted in community development and engagement, which catalyzes national progress. When the community is in need, the university has a responsibility to be actively involved and serve that need. Community engagement can take various forms, including civic initiatives, charity work, and entertainment. We stand with the community to address their challenges and provide support when required,” Muganga said.
Muganga also notes that music is a viable career choice not only for musicians but the entire value chain along the industry.
“Our nation is dominated by young people, with 77% of the population falling within this vibrant demographic. We recognise young individuals’ boundless passion and creativity, which can be translated into tangible job opportunities. As a deliberate choice, we associate ourselves with these young minds to play an integral role in their lives, providing guidance and assistance to effect positive change and create new opportunities for themselves and others,” he said.
“Part of what we do is to offer a new wave of serious and realistic education, away from traditional higher education, which has yet to be working for the people.
Nurturing talent within our community will significantly contribute to national development. Imagine having 100 Cindys and 100 Sheebahs, each employing 10 people; the number of jobs created would be substantial. We are calling on stakeholders in the education sector to join us in developing every child’s talent and aspiration,” he added.
As a university, Victoria not only takes on those pursuing degrees but there are several short course tailored towards readying people for the emerging job markets.
“Victoria University is committed to taking center stage in attracting every student in the country. We recognize the value of developing talent and fostering a forward-thinking educational approach. Embracing technology and staying away from the traditional way of doing things, we aim to be a university that offers real solutions to societal challenges,” he said.
“Our doors are open to aspiring individuals, offering a supportive environment that allows imaginations to flourish and become tangible achievements,” he added.
The musical battle will take place at the Kololo Airstrip, a day after the university holds a graduation ceremony at the same venue.