Meta’s Threads app, positioned as a direct competitor to Twitter, has garnered over 100 million users in under five days, surpassing the previous record set by AI tool ChatGPT as the fastest-growing consumer application.
While ChatGPT took two months to achieve the milestone of 100 million users, Threads swiftly gained traction after its launch on both Apple and Android app stores across 100 countries last Wednesday.
Threads owes part of its success to its integration with Instagram, which boasts a massive user base of over one billion regular users. This connection has facilitated a seamless transition for Instagram users seeking an alternative platform for sharing and engaging with content.
Amidst the app’s rapid ascent, Meta, the parent company of Threads, faces a legal challenge. Twitter owner Elon Musk has threatened to sue Meta, accusing them of stealing trade secrets and intellectual property. The situation adds an intriguing layer to the already competitive landscape of social media platforms.