Last evening, Bell Lager’s Enjoyments Headquarters played host to 10 contestants who eagerly embarked on their challenges as part of the brand’s Chief Enjoyments Officer (CEO) campaign.
The CEO campaign seeks to discover individuals with exceptional creativity, unique talents, and remarkable social skills, vying for the coveted title of CEO and a chance to drive away in a brand-new Renault Kwid.
Divided into two groups of five, the contestants were entrusted with a limited budget and a mission to transform dull moments into delightful experiences. Each group will be assigned a specific day to venture into an undisclosed mundane space and infuse joy into the lives of its occupants.
An expert panel of judges will evaluate the contestants based on four key criteria: their ability to set the perfect mood through music or engaging activities, their talent for involving friends and attracting a crowd, their creativity in crafting enjoyable moments, and how effectively they incorporate Bell Lager into their challenges.
After their performances in this initial challenge, one of the groups will sadly bid farewell to the competition but will not leave empty-handed, as they will receive a special hamper from the brand. The remaining group will progress to face individual challenges, moving one step closer to the ultimate prize.
Justin Agaba, representative of Bell Lager, expressed congratulations to all the contestants who have advanced to this stage in the campaign. As the competition enters its final phases, the contestants will be tested on their ability to harness their unique talents and abilities, bringing enjoyment to any given moment, and aligning with the brand’s purpose of letting the good times flow.