For many creatives out there, passion and ambition is an important driving force for the career paths chosen. Recognizing your talent and being expressive is just the starter pack to unlocking your potential. In this interview, celebrity photographer, Fred Bugembe unlocks what it means to Turn on your lite in the world of photography.
Introduce yourself; tell us who you are and what you do?
I am Fred Bugembe, a fashion, wedding, and celebrity photographer.
How would you describe your photography style?
I’m a very diversified photographer. However, I like to focus on styles like artistic photography, lifestyle and portrait photography etc.
What inspired you to begin photography?
I was inspired by NAT GEO photography but later I discovered myself and followed my heart to do what I love.
Which aspects of photography do you most enjoy?
Fashion and celebrity photography.
Whose work has influenced you the most?
I have been influenced greatly by Osborne Macharia.
In your opinion, what are the key skills a good photographer should have?
A good photographer should have a keen eye that sees more than the usual.
What do you consider your biggest success stories ever since choosing photography as a career?
My biggest successes would be being able to work with top Ugandan brands like Bobi Wine, Barbie Kyagulanyi, Queen Sheebah, Jose Chameleone, Total, MTN and now I am a Tusker Lite influencer to top it all off.
Amazing. How did you become a Tusker Lite brand influencer?
I was contacted. The work I do and the way I showcase my craft resonated with the Turn On Your Lite campaign that the brand recently rolled out. I enjoyed my Tusker Lite even before joining the team, so, when I was contacted, I was electrified and I couldn’t say no.
The “Turn On Your Lite” campaign is about celebrating the spark within you and breaking boundaries. How are you doing this in the world of photography?
I do my work differently. I want to stand out. I do lots of research especially the ‘after work’ information and I’m open to new ideas and concepts, which keeps me on top of my game.
What sets you apart from other photographers?
My lighting technics, editing, shooting skills and also I work with an exceptionally great team.
If you could advise someone who wants to start a career as a photographer, what would say?
I would advise them to Turn on their Lite. Basically believe in themselves, trust in the art they create and also be open to learn more.
What are some of the biggest challenges of being a photographer?
Breaking through the noise of the industry and making your mark. You need to cheer yourself up through the journey up until you get to the top, which is not an easy journey.
What is the one thing you wish you knew when you started your career in photography?
I wish I knew how profitable this career is. I would have joined earlier than I did. I’ve been in photography since 2016.
If you weren’t a photographer what career path would you have chosen?
A Club DJ. My love for music would have eventually drawn me into that field of work.
What’s your dream model, celebrity or place you wish to photograph?
I have ticked most of my boxes. I would like to now work with the Kabaka of Buganda and President Museveni.