The Uganda Marketers’ Society launched the Annual Marketers’ Fireplace at MoTiv in Bugolobi, Kampala, on Friday. The first UMS Annual Marketers Fireplace took place in 2017 and has now become the Society’s biggest event of the year, bringing together marketing professionals together to learn, share insights, and crown the year.
This full-day event creates a platform for the Marketing ecosystem to the workshop and discuss topical issues that defined the year and those envisaged to be game changers in the next year.
The Fireplace offers networking opportunities and learning experiences to the participants and key stakeholders in the marketing profession. This year, the Uganda Marketers Society has put together a lineup of stellar speakers including PR Smith, the TEDX Speaker, Digital Marketing Author, and Creator of the SOSTAC® framework, Dr. Dave Chaffey, and subject matter experts on the theme “Driving growth through digital transformation”
This year’s fireplace will take place on Friday, December 2 at Protea Hotel.
Speaking at the event, David Balikuddembe, the UMS President said “UMS is committed to the professional skills development and promotion of marking standards and practices in Uganda. We recognize the importance of career development. which is why through this Marketers Fireplace. We hope to equip marketers with the latest strategies, trends are able to prepare the marketers to excel and take up marketing leadership”
Doreen Nyiramugisha the UMS General Secretary said, “This opportunity is for us to shape the narrative that surrounds this industry as marketing practitioners. The face of the African consumer is rapidly changing with increased digitization and marketers be steps ahead of this transformation by continuously pursuing learning opportunities. This is where UMS comes in.”
While speaking at the launch, the President of the PRAU Stephen Mwanga noted that such initiatives aimed at supporting practitioners are timely and all sectors are now looking at having well-developed marketing and communications departments. PRAU through its collaboration with UMS will continue to be part of similar initiatives.
Caroline Ampaire from Uganda Breweries Limited noted that as an industry leader that has shaped the world of marketing is honored to partner with UMS as they continue to nurture and build a community of reputable marketers in Uganda.
“Vision Group is happy to partner with UMS and we pledge support to ensure all practitioners are aware and take part in this event, said Rogers Anguzu.
The launch ceremony was attended by members and representatives from the Public Relations Association of Uganda (PRAU), and the Uganda Advertisers Association (UAA) whose members are also invited to attend this year’s fireplace.
This is following the Secretariat’s return from the Inaugural Africa Marketing Confederation Conference at the Elephant Hills Hotel, Victoria Falls, Zimbabwe. The UMS was handed a membership certificate as the 10th member of the Africa Marketing Confederation. The event brings the best collection of marketing leaders from top companies, and marketing bodies from across Africa to share best practices on how to build the next generation of marketing.