Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
No Result
View All Result

Uganda aims to deepen tourism ties with Kenya and rest of the world

Matooke Republic by Matooke Republic
October 6, 2022
in Business, Tourism
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Uganda is currently participating in the 11th edition of the Magical Kenya Tourism Expo that started on the 5th up to 7th October 2022 at the Bomas in Nairobi.

The Uganda Tourism Board (UTB) team at the expo is comprised of Director Ronald Kaggwa and Deputy CEO Bradford Ochieng, together with staff in the marketing department.

Uganda’s marketing contingent includes Uganda Wildlife Authority, Uganda Wildlife Education Conservation Centre, Uganda Airlines, and the private sector represented by tour operators, and hoteliers, among others.

RelatedPosts

Uganda’s fintech giants, Services Cops partners with Ethiopia’s Awash Bank, to roll out instant digital microloans

HUSTLE: 39-year-old mother of five shares how a donation ‘saved’ her life after losing the husband

This year’s expo has attracted over 200 exhibitors, and 160 hosted buyers with the travel trade and international media across over 30 countries from the globe.

Uganda’s participation in the Expo is key in positioning the country’s tourism products and services to the globe.

Kenya as a country has previously contributed over 60% of inbound visitors making it a strategic source market for Uganda.

While at the Expo, Uganda Tourism Board will leverage on this opportunity to emphasize the new refreshed destination brand Explore Uganda – The Pearl of Africa that positions Uganda as a unique tourism destination.

To showcase Uganda to the world, the board has so far hosted a media briefing and MKTE cocktail ‘night of magic’ which has already generated a lot of interest and traffic to the destination Uganda exhibition stall.

Other events planned include hosted buyer hangout, tourism board dinner, ATTA networking cocktail, closing cocktail and a speakers’ appreciation dinner.

UTB Director Ronald Kaggwa on the sidelines of the Expo revealed that tourism is listed among the foundational elements of the economy under Vision 2040.

“In order to take advantage of the numerous opportunities available, it is imperative to aggressively market our destination, bring forward the brand image, reputation and Uganda’s unique identity,” he said.

Bradford Ochieng, UTB Deputy CEO noted that the board was working closely with Market Destination Representatives Ministry of Tourism, Wildlife and Antiquities and its agencies like Uganda Wildlife Authority (UWA), Uganda Wildlife Education Centre among others, private sector and development partners to market Uganda as a preferred tourism destination.

“UTB is not only working to increase the number of tourists but also add value on their spending. This will subsequently stimulate increased investments that create employment and inclusive development of the country,” he said.

Tags: Explore UgandaMagical Kenya Tourism ExpoMinistry of TourismTourismUganda Tourism Board
Previous Post

NBL PLAYOFFS: JKL Lady Dolphins, City Oilers are a game away from defending their respective division titles

Next Post

I&M Bank celebrates Customer Service Week with a blood donation drive

Related Posts

Uganda’s fintech giants, Services Cops partners with Ethiopia’s Awash Bank, to roll out instant digital microloans

2 days ago

HUSTLE: 39-year-old mother of five shares how a donation ‘saved’ her life after losing the husband

2 days ago
Next Post

I&M Bank celebrates Customer Service Week with a blood donation drive

JUST IN

20 injured as two buses collide in Ntungamo

March 29, 2023

Tusker Lite Rwenzori Marathon listed among world’s most beautiful half-marathons

Dan Magic: “Nalumansi” was produced by Uganda’s best audio producers

Woman sacked for calling male workmate “baby boy”

“We don’t even know who arrested us,” Ssegirinya, Ssewanyana narrate their journey to regaining freedom

2023 AFCON Qualifiers: Countries that have already qualified

Kazimba gives update on retired Archbishop Orombi’s health condition

JOBS

Hot Right Now

“We don’t even know who arrested us,” Ssegirinya, Ssewanyana narrate their journey to regaining freedom

Uganda aims to deepen tourism ties with Kenya and rest of the world

Wife chops off husband’s genitals in Makindye

Matooke Republic

© Matooke Republic 2022


Warning: Undefined array key 4651 in /srv/users/serverpilot/apps/matookerepublic/public/wp-includes/nav-menu-template.php on line 211
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos

© Matooke Republic 2022