The Uganda Marketers Society (UMS), a leading body of professional marketers in Uganda, has today signed a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals, to improve performance in the marketing and PR sectors.
“I am very happy to be signing this partnership between Uganda Marketers Society and PRAU. When we come together to tackle challenges and offer solutions, we have one voice, which goes a long way in sustaining our profession and providing value for our members,” said David Balikuddembe, the President of, Uganda Marketers Society.
The PRAU President, Stephen Mwanga, appreciated the UMS for spearheading and accepting to partner with PRAU to enhance collaboration avenues where a mutual understanding can foster a good working relationship for members in both associations. He added that the urge for the associations to partner stemmed from the need to add value for its members as well as the inter-relatedness of the two disciplines.
‘This is a fast-growing industry with different interchanging roles in the marketing and PR fields. It is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities, said Stephen Mwanga, the PRAU president.
Members of UMS & PRAU will be able to attend paid events organized by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders.
Present at the signing were Doreen Nyiramugisha, the UMS Secretary General, Sharon Sanya Mirembe, the UMS Director of Events & Sponsorships, Faith Ainembabazi Sabiti, the UMS Director of Memberships, Lyn Tukei, the PRAU Public Relations Director, and Yvonne Mpanga, the PRAU Director for Discipline.