Nile Breweries Limited (NBL), through their premium brand Nile Special, Uganda’s most awarded beer, has announced their sponsorship of the 2022 edition of Oktoberfest Kampala. The sponsorship was announced by Nile Breweries Connections Manager John Paul Ssemakula on Thursday morning at a press conference held at the Kampala Sheraton Hotel.
Oktoberfest is the world’s largest beer and food festival, held annually in Munich, Bavaria, Germany, and runs from late September to the first weekend in October. It’s usually celebrated between September 16th and October 3rd, which is the German Day of Unity.
In Uganda, the festival will be celebrated on Saturday, October 1st at Jahazi Pier in Munyonyo.
According to the event’s organizers, the Kampala edition of Oktoberfest will run under the theme “recognizing the friendship and strong, cultural and economic partnerships between Germany and Uganda and celebrating this unique relationship through food, drink, and the arts.”
The festival promises a lineup of activities that will make it an excellent day out for families and a thrilling evening for partiers.
German Ambassador to Uganda His Excellency Matthias Schauer is expected to be the guest of honor and will preside over ceremonial aspects of the event.
“Nile Special is all about celebrating what makes us unique as Ugandans; our culture, our food, our hospitality, and most importantly, our people. We are so excited to be partners in this year’s Oktoberfest and we’d like to invite all beer and food lovers to come and celebrate with us,” Ssemakula said.
“Nile Special’s superior and world-class recognized quality has seen it scoop 21 gold medals in the Mondes Selection Awards over the years. As a brand, we are excited to share this beer that is unmatched in gold with our friends from Germany and other beer lovers from across the world,” he added.
This year’s entertainment will be headlined by the legendary reggae maestro Maddox Sematimba and will include riveting performances from Myko Ouma, Mudra, and famous DJs like Sir Aludah, and The Almost Famous DJs.
The Oktoberfest will also feature other activities like costume competitions, traditional games like arm wrestling, eating challenges, beer straw challenges, beer pong, tug of war, and competitions amongst food and drink vendors.
A team of judges guided by the Uganda German Cultural Society will judge the costumes worn by revelers at the event and a grand prize of two return air tickets from Brussels Airlines to any destination in Europe will be won.
Other sponsors of the Oktoberfest include Stanbic, Jibu, Brussels Airlines, New Vision, Ranchers Finest, Safe Boda, Robertson Wine, Uvotam, Pink Coconut Decor, Pepsi, Gorillas Tents 4 u, Sprint UG, RX radio, Radio One, Radio City, Cakely by Asha Batenga, and the German Cultural Society.