Capital One Group (COG), in partnership with the Public Relations Association of Uganda (PRAU), on Wednesday launched the first-ever “State of the PR Survey” in Uganda.
The first-ever state of PR survey in Uganda will offer an excellent opportunity to PR practitioners in the private and public sectors, members of the academia, journalists, and other stakeholders to provide their views on how PR is currently understood, the challenges the industry faces, how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2022.
The findings of the survey will be launched on Friday, July 15th, 2022 as part of the commemorative events for International World PR Day – a day dedicated to recognize and celebrating the public relations and communications industry, and building a unified global agenda toward making the world understand and utilize PR better.
The findings will also assist the Public Relations Association of Uganda (PRAU) create a strategic roadmap towards addressing the issues raised from the survey as the industry seeks statutory recognition from the Government of Uganda.
Speaking at the press conference, Charlene Mugalula, the Public Relations Manager at Capital One Group said, “We are convinced that the findings of this survey will set a clear path of where the industry needs to improve on while contributing to the strategic growth of public relations in Uganda.
On his part, the PRAU President Stephen Mwanga noted, “As the Governing Council of the Public Relations Association of Uganda, we are honoured to partner with Capital One Group to launch this project that we strongly believe will greatly contribute to the association’s effort to streamline PR practice in the country. This is part of the GCs strategy to institutionalize the public relations industry in Uganda”.
“We are committed to ensuring this activity is executed in one month. And as usual, we call upon our fellow professional colleagues to fully participate in this survey, whose findings, we are strongly convinced, will greatly contribute to the growth of the PR industry,” Stephen Mwanga concluded.
The State of PR survey will target PR practitioners/specialists as respondents from both the public and private sectors and members of professional associations such as the Public Relations Association of Uganda (PRAU), the Government Communicators Forum (GCOF), Members of CIPR, Uganda Marketer Society (UMS), Uganda Journalists Union (UJU), The Uganda Journalists Association (UJA) Members of the academia among others.