Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
No Result
View All Result

Phenomenal Woman; Cathy Twesigye is now the Senior Manager Tusker Lager, Kenya Breweries Limited

Matooke Republic by Matooke Republic
November 25, 2021
in Features
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Early this month, the former Brand Manager Premium Beer, Cathy Twesigye was appointed the Senior Manager Tusker, Kenya Breweries Limited. Matooke Republic has compiled a profile on Twesigye.

Twesigye sat for her A’level from Bweranyangi girls in 2006. She later graduated with a Bachelor of Science in Computer science in 2010 from Makerere University.

She joined Uganda Breweries Limited as a Merchandiser in 2008 before finishing university.

As a Merchandiser, her primary role was to ensure efficient stock management at the customer endpoints in liaison with the supply chain process at the brewery.
She left the brewery in 2009 and returned in 2012 as the Customer Relationship Representative (Sales Representative).


After a year of excellent work in trend-leading outlets, she was entrusted with the biggest contract distributor in Kampala, a task that saw the distributors’ revenue almost double. 
She was then promoted into a Commercial Planning and Activations Manager, where she was instrumental in transforming UBL brands’ trade presence at scale.

 A little under 2 years, she was trusted with transforming the largest volume contributing brands in the UBL beer portfolio through a critical business period.
She took over the premium beer category in December 2018 where she delivered breakthrough business performance, grew volume and value share at the same time transformed brands equity for all the three core premium beer brands (Guinness, Tusker Malt, and Tusker Lite).

RelatedPosts

Why Ugandans want Jennifer Musisi to return

How Bashir Musaazi is breathing life into his mother’s dream of bringing hope to vulnerable children


During her tenure, Twesigye consistently drove the highest standards of execution for the brands. On top of that, she built strong relationships with external and internal partners plus stakeholders specifically brand owners, media, advertising, digital, PR, promoters, specialist agencies, internal commercial, finance, supply chain, and business support teams, creating a highly effective cross-functional team.

In 2020, Twesigye left the brewery. As the Senior Marketing Manager, Yalelo, Uganda, she was tasked to grow the Yalelo brand into a household name in the country, and help FirstWave Group to achieve its vision of becoming the lowest cost producer of animal protein globally and the largest producer of animal protein in Africa while remaining environmentally and socially sustainable.

She held the post for a year before crossing the Ugandan border. She returned to the East African Brewery Limited as the Senior Manager Tusker Brand Kenya.

Tags: Cathy Twesigye
Previous Post

WhatsApp excites Ugandans after verifying “Oli Otya” as an international greeting

Next Post

Comedian Salvado hails and donates to Bruno K‘s charitable service to Big Tym singer, Scar

Related Posts

Former KCCA ED Jennifer Musisi.

Why Ugandans want Jennifer Musisi to return

3 days ago

How Bashir Musaazi is breathing life into his mother’s dream of bringing hope to vulnerable children

5 days ago
Next Post

Comedian Salvado hails and donates to Bruno K‘s charitable service to Big Tym singer, Scar

JUST IN

FUFA boss Moses Magogo.

245 candidates apply for the Uganda Cranes job; only two are Ugandans

September 23, 2023

“I won’t accept his move until Fabrizio Romano confirms it,” Mixed reactions as former KCCA FC darling Allan Okello joins rivals Vipers SC

VIDEO: Bebe Cool parades his brand-new armoured car

Allan Okello joins Vipers SC on three-year deal

Soldiers to declare wealth, says IGG Kamya

She Cranes Head Coach Fred Mugerwa to receive monthly salary after signing new contract

NEMA starts crackdown on vehicles without dustbins

JOBS

Hot Right Now

245 candidates apply for the Uganda Cranes job; only two are Ugandans

Why Ugandans want Jennifer Musisi to return

VIDEO: Bebe Cool parades his brand-new armoured car

Matooke Republic

© Matooke Republic 2022

  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos

© Matooke Republic 2022