Early this month, the former Brand Manager Premium Beer, Cathy Twesigye was appointed the Senior Manager Tusker, Kenya Breweries Limited. Matooke Republic has compiled a profile on Twesigye.
Twesigye sat for her A’level from Bweranyangi girls in 2006. She later graduated with a Bachelor of Science in Computer science in 2010 from Makerere University.
She joined Uganda Breweries Limited as a Merchandiser in 2008 before finishing university.
As a Merchandiser, her primary role was to ensure efficient stock management at the customer endpoints in liaison with the supply chain process at the brewery.
She left the brewery in 2009 and returned in 2012 as the Customer Relationship Representative (Sales Representative).
After a year of excellent work in trend-leading outlets, she was entrusted with the biggest contract distributor in Kampala, a task that saw the distributors’ revenue almost double.
She was then promoted into a Commercial Planning and Activations Manager, where she was instrumental in transforming UBL brands’ trade presence at scale.
A little under 2 years, she was trusted with transforming the largest volume contributing brands in the UBL beer portfolio through a critical business period.
She took over the premium beer category in December 2018 where she delivered breakthrough business performance, grew volume and value share at the same time transformed brands equity for all the three core premium beer brands (Guinness, Tusker Malt, and Tusker Lite).
During her tenure, Twesigye consistently drove the highest standards of execution for the brands. On top of that, she built strong relationships with external and internal partners plus stakeholders specifically brand owners, media, advertising, digital, PR, promoters, specialist agencies, internal commercial, finance, supply chain, and business support teams, creating a highly effective cross-functional team.
In 2020, Twesigye left the brewery. As the Senior Marketing Manager, Yalelo, Uganda, she was tasked to grow the Yalelo brand into a household name in the country, and help FirstWave Group to achieve its vision of becoming the lowest cost producer of animal protein globally and the largest producer of animal protein in Africa while remaining environmentally and socially sustainable.
She held the post for a year before crossing the Ugandan border. She returned to the East African Brewery Limited as the Senior Manager Tusker Brand Kenya.
