Matooke Republic
Friday, July 4, 2025
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
No Result
View All Result

INTERVIEW: Marcus Kwikiriza on why he returned from retirement, says NXT Radio is going to change radio for ever

Alex Taremwa by Alex Taremwa
November 9, 2018
in Featured Stories, Interviews
Reading Time: 3 mins read
18
SHARES
Share on FacebookShare on Twitter
Marcus Kwikiriza, NXT Radio’s General Manager

What is next about NXT radio?
We are Uganda’s first audio-visual station. We are changing how radio is normally consumed by giving options to the listener because now we can also get the viewer. That is the point of difference between what we are and what everybody else is doing on the market.

Many people have said that you’re doing the same old thing. Where is the fresh stuff you promised us?
The fact that you can have a live band in studio. It changes everything. If two people are about to fight in studio, old radio would only allow you theatre of the mind. Here, you tune and see for yourself.

But isn’t Spark TV doing the same on the morning show on Ddembe FM?
Well, what I know for a fact is this is without a doubt, we are the first of our kind. I know we are the second in the region but we are the first in Uganda for sure because this is an inbuilt mechanism. Ours is real time. As soon as the microphones are switched on, so are the cameras.

RELATED POSTS

Meet Khaman Maluach, the 18-year-old who picked interest in playing basketball after a boda boda rider on the streets of Kampala told him his height suited the sport; barely a year after leaving City Oilers, he has been picked in the 2025 NBA Draft

Who is the 33-year-old Ugandan who could become New York City mayor?

Let’s talk about your content. Aren’t you just riding on NBS TV’s back?
Obviously what makes a station or show different is content and because of the fact that we are part of the bigger group of Next Media Services, we have been fortunate enough to have a lot of content because of NBS.

But it is one thing to have content and another thing to make it relevant so we have gotten a team of people and trained them to get this content out in a different way. Remember, sometimes it is not about what you say, but how you say it.

You have a great team, plenty of content, why then are you still giving consumers the same old stuff we find on normal radio?
The truth of the matter is that radio worldwide, topics are the same. Why? Because the challenges are the same. We all fight without spouses, cheat, and love or hate politics, football, money etc. The topics will remain the same but it is how we deliver them that changes.

How did you put your team together? From the presenter lineup, you basically called guys out of retirement. You see when you’re building a team, it is important to have a mix of old and new. You can’t have only new because they give you way too much work in training so the old are here to train the young to take over. When a coach is putting together a football team, you will see like three legends. I have a presenter pool of 11 – only four are old. The rest are new.

You told us you retired from radio, what happened?
One of the reasons why I came back was to be part of what I consider the station that is going to change radio as we know it but also to be able to do all the things that I had been keeping in mind.

With over 20 years of radio experience in three different countries, I have so much I can offer and being at the helm of a radio station allows me to give that. I said if we are to completely change radio, let’s change it.

It is visual, creative and as long as we don’t break UCC rules, we shall give people a whole new experience. That made me come out of retirement!

Related

Tags: Marcus Kwikiriza
Share8Tweet4Send
Alex Taremwa

Alex Taremwa

Founder of The Workshop Uganda

Related Posts

Marcus Kwikiriza appointed FUBA CEO

by Matooke Republic
3 years ago

...

Marcus Kwikiriza quits Radio show

by Riaz Paavo
4 years ago

...

Karitas Karisimbi.

Karitas has joined the morning show because listeners loved how we sounded together – Marcus Kwikiriza

by Norman Mwambazi
5 years ago

...

The CBA Uganda Vintage and Classic Auto show is back

by Rachael Kulanyi
6 years ago

...

Marcus Kwikiriza bounces back on NBS’ Next Radio

by Trevor Taremwa
7 years ago

...

Next Post

Pirates confident as Rugby Premiership kicks off

Why KCCA-Vipers is Ugandan football’s new derby

RECOMMENDED

Chairperson Board of Directors at the Petroleum Authority Ms. Lynda Biribonwa.

Johnnie Walker to celebrate women in leadership with another She Walks event this Friday

July 3, 2025
Mable Ndaula, Executive Director, dfcu Foundation.

OPINION: Realising Uganda’s Agricultural Renaissance Requires Strong Private Sector Participation

July 3, 2025
  • 643 Followers
  • 23.9k Followers

MOST VIEWED

  • Here is how to use NIRA’s new online portal to register or renew your national ID

    3776 shares
    Share 1510 Tweet 944
  • Dj Karo finally wins over Cedric Babu’s heart, introduction underway

    179 shares
    Share 72 Tweet 45
  • Kampala University proprietor Prof Kateregga’s wife rejects DNA results indicating one of three children is not his, demands fresh test in the United States

    90 shares
    Share 36 Tweet 23
  • DNA test confirms late MP Ssegirinya was father to only 4 of 9 children presented after his death

    84 shares
    Share 34 Tweet 21
  • Pastor Bugingo’s daughter Doreen Gift awarded scholarship to Arizona State University in the US

    59 shares
    Share 24 Tweet 15
Matooke Republic

Uganda's only free Newspaper. Out every Thursday. Freshly peeled info. kiwatule, Kampala, Uganda.

  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos

© Matooke Republic 2024

© Matooke Republic 2024

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.