Jumia Travel adds ‘offline’ option via launch of new travel agency

Jumia Travel Uganda has launched a new travel agency, signaling a desire to win over Ugandan travellers who are not online by setting up a physical office in Kampala. The physical premises, according to Jumia Travel Country Manager Timothy Mugume are designed to tap into the significant market of Ugandans who do not have access to the internet.

“We have a very strong presence online, however we would like to be all inclusive and provide our services to the customers who are not online, and build them up to embrace it. Only less than 25% of Ugandans have access to internet or services, and our target market lies here too,” Mr. Mugume said.

Uganda therefore becomes one of 10 African countries where Jumia Travel has set up offices. According to a company official, this is set to increase to all major cities. In a statement, the company said the new travel agency will provide services including hotel reservations, flight/ticket bookings, and visas, among others. Jumia Travel said its online platform boasts more than 300,000 hotels worldwide