In the #Don’tBeCheated’ campaign, Africell is set to roll out a social bundle package called ‘SWIFT Bundle;’ an acronym for all the key social media platforms; SnapChat, WhatsApp, Instagram, Facebook and Twitter.
And the SWIFT Bundle will be going for a paltry Shs200 per day; the cheapest social media bundle on the Uganda market. According to Africell Commercial Director, Milad Khairallah, the product is tailored specifically for young people; ‘’We realised that young people are our biggest data customers, so as a reward to them, we moved to make the Social Bundle as cheap and as exciting as possible,’’ Khairallah said.
And as a way to ensure massive and entertaining engagement, Africell has named singers Bebe Cool, Sheebah Karungi, and Ziza Bafana the brand ambassadors for the #DontBeCheated campaign.
The trio are said to have done audio and visual adverts for the campaign, and will begin airing on radio and TV stations starting today.