Crown Beverages Limited (CBL), Uganda’s oldest soft drinks company, has reduced its retail prices for the 330ml pack size by Shs200 from Shs 1,200 to Shs1, 000, in an effort to make their products more affordable for their customers. These soft drinks include; Mirinda, Mountain Dew and Pepsi and are available in all shops and supermarket.
According to Jeff Ssekandi, CBL’s Head of Marketing, this move is intended to ensure CBL customers continue enjoying the company’s quality brands. He however noted that these price cuts will not be applicable to any other pack size and returnable glass bottles.
“We understand the need for our clients to consume our products, but we also understand the macro factors affecting the economy. The cost of living is high and yet the expenditure is constant if not increasing. So, in putting those considerations together we have decided to cut down on the soda prices to help our clients enjoy our products,” said Ssekandi. “We did the same in May for the 500ml, we cut the prices from shs1700 to shs1500. We have decided to do it for the 330ml as well. It is also worth noting that these price cuts are for a promotional period only.” Sekandi added.
Crown Beverages Limited is a 100% Ugandan company whose carbonated soft drinks includes; Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, 7UP, Evervess Bitter Lemon, and Evervess Tonic. The products are available in returnable glass bottles and plastic/PET bottles. Crown Beverages is a good corporate social citizen, with major investments in sports, education, music, and art development.