M-Net’s East Africa focused entertainment channel Maisha Magic has announced a new reality TV talent show that will premiere on February 9th this year. While making the announcement, M-Net East Africa Regional Director Mr Michael Ndetei disclosed that Maisha Superstar is a reality TV talent series that is designed to take six outstanding young musical acts on a dream journey to uncover the ultimate superstar. “This show is more than just a musical contest. It is a talent search that explores and uncovers the real untapped talent in the youth within the East African region,” Mr Ndetei explained. The search for the superstars in East Africa commenced with six specially selected music celebrity coaches including our own Jose Chameleone and Maurice Kirya scouting the entire region to identify emerging music artistes from each region. The rookies will in turn be mentored by a group of specialists in the industry who include music composers, producers, directors and image consultants. The judging panel in the talent show will comprise the music industry’s most influential stakeholders, Digital Publishers, Independent Labels as well as fans whose favour the star rookies will win over in order to emerge the ultimate winner. Unlike other talent search contests that have been held in the past, Maisha Superstar will feature the six contestants selected by the celebrity mentors from start of show till end of series where five will be eliminated to pick the winner. Other artistes who will be participating in the show as mentors include Nameless and Rabbit from Kenya, and AY and Shaa from Tanzania with Erick Wainaina from Kenya taking charge as the music director.