Uganda Breweries Limited announced fashion icon Abryanz (real name Brian Ahumuza), as the Uganda brand ambassador for the luxury vodka CÎROC in colourful ceremony held at Enkombe Villas in Mbuya on Friday night.
Abryanz joins an impressive list of CÎROC ambassadors that includes names such as Diddy, Rick Ross, Banky W and D’Banj, influential talents that CÎROC has partnered with in recent years.
Leading fashionista and entrepreneur Abryanz was born in Kampala on 1st November 1990 and went to primarily school in Masindi before returning to Kampala for his secondary and university education. His rise to fame, attributed to his sense of style and sheer endeavour has been nothing short of phenomenal. Abryanz turned his passion into an enterprise when in 2010 he established The Abryanz Collection fashion store, which confirmed him as a trendsetter in the Ugandan fashion industry and turned him into a household name.
“We are proud to partner with Abryanz, who embodies the CÎROC experience and lifestyle. The CÎROC attitude is progressive, inclusive, aspirational, expressive and celebratory and these are traits that Abryanz personifies,” said Mr. Edgar Birungi, UBL’s Head of Spirits.
Mr. Birungi added: “Like CÎROC, Abryanz is socially exuberant, mysterious, bold and confident. He is the life of the party and culturally progressive, standing at the forefront of redefining luxury in all realms of fashion in Uganda; blending local fashion with trends from all over the world.”
“CÎROC is for those who celebrate living their dreams. It leads the way in luxury and iconic celebration and Abryanz, as Uganda’s premier fashion icon, naturally exudes these qualities,” said Ms. Annet Nakiyaga, UBL Luxury Manager-Diageo Reserve.
Abryanz said of his selection as the CÎROC brand ambassador: “It is a great honour. I am humbled because CÎROC is a premium brand which speaks to anyone who has arrived at success and now wants to celebrate that success with a brand that speaks to their sense of aspiration and achievement.”